Private company · employee equity guide

YYotpo logo

What is Yotpo stock worth?

Yotpo, the leading eCommerce retention marketing platform, helps thousands of forward-thinking brands like Steve Madden, Princess Polly, Brooklinen, and Morrocanoil win customers for life. Our platform approach connects data-driven solutions for reviews, visual UGC, loyalty, and referrals, empowering brands to maximize the value of their customers.We integrate with the tools online businesses use every day, including Google, Instagram, top eCommerce platforms, and the rest of the marketing technology stack. Yotpo is a Forbes Cloud 100 company with offices worldwide including New York, London,

Estimated share price

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Yotpo has an observed estimated price: most recent data 2026-09-15, daily history back to 2023-06-09.

Estimated from live trades and accepted bids across employer liquidity programs, institutional trades, broker trades, and pre-IPO marketplaces. Private shares are illiquid and transfer-restricted; estimates are educational, not an offer or advice. The preview above is blurred and illustrative. How this is calculated

About Yotpo

Employees
785
Founded
2011
Industry
Technology, Information and Internet, Technology, Information and Media
Website
yotpo.com

Weighing a Yotpo offer?

Upload the offer letter to see what the equity is approximately worth at today's estimated price. No account needed.

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Leaving Yotpo? Mind the window.

If you hold options, leaving usually starts a post-termination exercise clock, often 90 days. Miss it and vested options can expire worthless; exercise blindly and you may owe real money (including possible AMT) on shares you can't yet sell. Neither panic nor autopilot is a plan. Knowing your window, your exercise cost, and the current estimated price is.

Track my window freeUpload your grant doc. We extract the window and set the reminders.

Who founded Yotpo

Omri Cohen

Yotpo equity, answered plainly

Is Yotpo a public company?

No. Yotpo is privately held, which is exactly why its share price doesn't show up in your brokerage app. The company (founded in 2011, operating in technology, information and internet, with roughly 785 employees) remains private even at that scale. Its shares still change hands between eligible buyers and sellers on the secondary market, producing an observable estimated price.

What is Yotpo's stock price?

Yotpo has an observed estimated share price from secondary-market activity, updated as new data is observed. Its observed price history runs back to 2023-06-09. ExitCue members see the current estimate and its full history free, along with what their own grants are approximately worth at that price.

Can you sell Yotpo stock before an IPO?

Sometimes. Private-share sales depend on Yotpo's transfer restrictions, rights of first refusal, and whether the company runs tender offers or permits secondary sales. Your grant documents and the company's policies govern, but "hard to sell today" is not the same as "worth zero."

What happens to my Yotpo options if I leave?

Most option grants have a post-termination exercise window, commonly 90 days, sometimes longer, after which unexercised options expire worthless. The exact terms are in your grant documents. ExitCue reads those documents, tracks the deadline, and reminds you before the window closes.

How much is my Yotpo equity worth?

Multiply what you hold by the estimated share price, separating vested from unvested, and netting out strike prices for options. That's precisely the arithmetic ExitCue does for you, continuously, at the current observed estimate. It's an educational estimate, not a guarantee, and a far better anchor than the $0 the internet suggests.

What's the difference between Yotpo's 409A valuation and what its shares trade at?

The 409A is a tax-compliance appraisal, usually conservative, used to set option strike prices. Secondary-market pricing reflects what buyers and sellers actually agree to. The two frequently differ, which is why evaluating an offer on the 409A alone undersells (or oversells) it.

When will Yotpo IPO?

Unless Yotpo has publicly announced a listing, nobody knows, including the people who sound confident on forums. The practical upside of secondary markets is that you don't have to wait for an IPO to know approximately what the shares trade at.

Do my unvested Yotpo RSUs count for anything?

Unvested equity isn't yours yet, but it has an estimable value and a schedule. Seeing vested and unvested value separately, in dollars at the current estimated price, turns "some RSUs" into a number you can plan around.

General educational information, not advice about your specific situation. Grant terms vary; your documents govern.

Work out what your Yotpo equity is worth

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