Private company · employee equity guide

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What is Rokt stock worth?

Rokt is the global leader in ecommerce, unlocking real-time relevance in the moment that matters most - The Transaction Moment. Rokt’s AI Brain and Ecommerce Network powers billions of transactions connecting hundreds of millions of customers, and is trusted to do this by the world’s leading companies, including Live Nation, Macy’s, Fanatics, AMC Theatres, PayPal, Uber, Hulu, Staples, Albertsons and HelloFresh. Headquartered in New York City, Rokt has offices across North America, Europe, and the Asia-Pacific region. To learn more, visitRokt.com.

Estimated share price

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Rokt has an observed estimated price: most recent data 2026-09-15, daily history back to 2024-12-20.

Estimated from live trades and accepted bids across employer liquidity programs, institutional trades, broker trades, and pre-IPO marketplaces. Private shares are illiquid and transfer-restricted; estimates are educational, not an offer or advice. The preview above is blurred and illustrative. How this is calculated

About Rokt

Employees
759
Founded
2012
Industry
Software Development, Technology, Information and Internet, Technology, Information and Media
Website
rokt.com

Weighing a Rokt offer?

Upload the offer letter to see what the equity is approximately worth at today's estimated price. No account needed.

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Leaving Rokt? Mind the window.

If you hold options, leaving usually starts a post-termination exercise clock, often 90 days. Miss it and vested options can expire worthless; exercise blindly and you may owe real money (including possible AMT) on shares you can't yet sell. Neither panic nor autopilot is a plan. Knowing your window, your exercise cost, and the current estimated price is.

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Rokt news timeline

Rokt equity, answered plainly

Is Rokt a public company?

No. Rokt is privately held, which is exactly why its share price doesn't show up in your brokerage app. The company (founded in 2012, operating in software development, with roughly 759 employees) remains private even at that scale. Its shares still change hands between eligible buyers and sellers on the secondary market, producing an observable estimated price.

What is Rokt's stock price?

Rokt has an observed estimated share price from secondary-market activity, updated as new data is observed. Its observed price history runs back to 2024-12-20. ExitCue members see the current estimate and its full history free, along with what their own grants are approximately worth at that price.

Can you sell Rokt stock before an IPO?

Sometimes. Private-share sales depend on Rokt's transfer restrictions, rights of first refusal, and whether the company runs tender offers or permits secondary sales. Your grant documents and the company's policies govern, but "hard to sell today" is not the same as "worth zero."

What happens to my Rokt options if I leave?

Most option grants have a post-termination exercise window, commonly 90 days, sometimes longer, after which unexercised options expire worthless. The exact terms are in your grant documents. ExitCue reads those documents, tracks the deadline, and reminds you before the window closes.

How much is my Rokt equity worth?

Multiply what you hold by the estimated share price, separating vested from unvested, and netting out strike prices for options. That's precisely the arithmetic ExitCue does for you, continuously, at the current observed estimate. It's an educational estimate, not a guarantee, and a far better anchor than the $0 the internet suggests.

What's the difference between Rokt's 409A valuation and what its shares trade at?

The 409A is a tax-compliance appraisal, usually conservative, used to set option strike prices. Secondary-market pricing reflects what buyers and sellers actually agree to. The two frequently differ, which is why evaluating an offer on the 409A alone undersells (or oversells) it.

When will Rokt IPO?

Unless Rokt has publicly announced a listing, nobody knows, including the people who sound confident on forums. The practical upside of secondary markets is that you don't have to wait for an IPO to know approximately what the shares trade at.

Do my unvested Rokt RSUs count for anything?

Unvested equity isn't yours yet, but it has an estimable value and a schedule. Seeing vested and unvested value separately, in dollars at the current estimated price, turns "some RSUs" into a number you can plan around.

General educational information, not advice about your specific situation. Grant terms vary; your documents govern.

Work out what your Rokt equity is worth

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