Private company · employee equity guide

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What is Niche stock worth?

Niche is modernizing the way students and families choose their best-fit schools and colleges, and how institutions build their future classes. We believe it shouldn’t be hard to find where you belong, so it’s our mission to make it easy, transparent and free.Used by over 70 million people annually, Niche is the trusted partner to over 3,000 schools and colleges, helping them to streamline operations, build brand awareness and achieve their enrollment targets. Our nationally recognized Niche Direct Admissions® program is revolutionizing the college admissions process by enabling colleges to pr

Estimated share price

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Niche has an observed estimated price: most recent data 2026-09-14, daily history back to 2024-12-11.

Estimated from live trades and accepted bids across employer liquidity programs, institutional trades, broker trades, and pre-IPO marketplaces. Private shares are illiquid and transfer-restricted; estimates are educational, not an offer or advice. The preview above is blurred and illustrative. How this is calculated

About Niche

Employees
588
Founded
2002
Industry
Technology, Information and Internet, Technology, Information and Media
Website
niche.com

Weighing a Niche offer?

Upload the offer letter to see what the equity is approximately worth at today's estimated price. No account needed.

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Leaving Niche? Mind the window.

If you hold options, leaving usually starts a post-termination exercise clock, often 90 days. Miss it and vested options can expire worthless; exercise blindly and you may owe real money (including possible AMT) on shares you can't yet sell. Neither panic nor autopilot is a plan. Knowing your window, your exercise cost, and the current estimated price is.

Track my window freeUpload your grant doc. We extract the window and set the reminders.

Niche in the last 12 months

  • 1 funding round

Covered by 1 distinct publications since 2026-08-13.

Who founded Niche

John Eubanks

Niche news timeline

Reported before Niche’s latest mark

A mark records a completed transaction, so it reflects what buyers and sellers knew several weeks before it printed. These stories were published in that window. They are shown in sequence, not as an explanation of the mark.

Niche equity, answered plainly

Is Niche a public company?

No. Niche is privately held, which is exactly why its share price doesn't show up in your brokerage app. The company (founded in 2002, operating in technology, information and internet, with roughly 588 employees) remains private even at that scale. Its shares still change hands between eligible buyers and sellers on the secondary market, producing an observable estimated price.

What is Niche's stock price?

Niche has an observed estimated share price from secondary-market activity, updated as new data is observed. Its observed price history runs back to 2024-12-11. ExitCue members see the current estimate and its full history free, along with what their own grants are approximately worth at that price.

Can you sell Niche stock before an IPO?

Sometimes. Private-share sales depend on Niche's transfer restrictions, rights of first refusal, and whether the company runs tender offers or permits secondary sales. Your grant documents and the company's policies govern, but "hard to sell today" is not the same as "worth zero."

What happens to my Niche options if I leave?

Most option grants have a post-termination exercise window, commonly 90 days, sometimes longer, after which unexercised options expire worthless. The exact terms are in your grant documents. ExitCue reads those documents, tracks the deadline, and reminds you before the window closes.

How much is my Niche equity worth?

Multiply what you hold by the estimated share price, separating vested from unvested, and netting out strike prices for options. That's precisely the arithmetic ExitCue does for you, continuously, at the current observed estimate. It's an educational estimate, not a guarantee, and a far better anchor than the $0 the internet suggests.

What's the difference between Niche's 409A valuation and what its shares trade at?

The 409A is a tax-compliance appraisal, usually conservative, used to set option strike prices. Secondary-market pricing reflects what buyers and sellers actually agree to. The two frequently differ, which is why evaluating an offer on the 409A alone undersells (or oversells) it.

When will Niche IPO?

Unless Niche has publicly announced a listing, nobody knows, including the people who sound confident on forums. The practical upside of secondary markets is that you don't have to wait for an IPO to know approximately what the shares trade at.

Do my unvested Niche RSUs count for anything?

Unvested equity isn't yours yet, but it has an estimable value and a schedule. Seeing vested and unvested value separately, in dollars at the current estimated price, turns "some RSUs" into a number you can plan around.

General educational information, not advice about your specific situation. Grant terms vary; your documents govern.

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