Private company · employee equity guide
What is Hootsuite stock worth?
Too many brands suck at social. Yours doesn’t have to.It starts with the right tools. Thousands of brands rely on Hootsuite’s platform and solutions to launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all their customer conversations in one place.But tools won’t get you far without the right expertise. Hootsuite Academy has helped thousands of professionals and organizations master new social media skills with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform.Find the Hootsuite plan that’
Estimated share price
Hootsuite has an observed estimated price: most recent data 2026-09-15, daily history back to 2023-04-28.
Estimated from live trades and accepted bids across employer liquidity programs, institutional trades, broker trades, and pre-IPO marketplaces. Private shares are illiquid and transfer-restricted; estimates are educational, not an offer or advice. The preview above is blurred and illustrative. How this is calculated
About Hootsuite
- Employees
- 1,765
- Founded
- 2008
- Industry
- Software Development, Technology, Information and Internet, Technology, Information and Media
- Website
- ow.ly
Weighing a Hootsuite offer?
Upload the offer letter to see what the equity is approximately worth at today's estimated price. No account needed.
X-ray an offerLeaving Hootsuite? Mind the window.
If you hold options, leaving usually starts a post-termination exercise clock, often 90 days. Miss it and vested options can expire worthless; exercise blindly and you may owe real money (including possible AMT) on shares you can't yet sell. Neither panic nor autopilot is a plan. Knowing your window, your exercise cost, and the current estimated price is.
Hootsuite in the last 12 months
- 1 executive departure
Covered by 8 distinct publications since 2026-01-20.
Hootsuite news timeline
- Hootsuite founder Ryan Holmes returns as interim CEO six years after stepping down2026-04-13Executive departuretheglobeandmail.com
- Hootsuite Rebuilds for the AI Era, Introducing Wisdom2026-06-24globenewswire.com
- Hootsuite founder Ryan Holmes is returning as interim CEO2026-04-13bnnbloomberg.ca
- Hootsuite founder Ryan Holmes is back as interim CEO, replacing Irina Novoselsky2026-04-13sootoday.com
- Hootsuite founder Ryan Holmes returns to CEO role on interim basis, as Irina Novoselsky exits2026-04-13cbc.ca
- Hootsuite's Vancouver office targeted in anti-ICE protest2026-01-31cp24.com
- Hundreds in Vancouver protest Hootsuite's contract with U.S. Homeland Security2026-01-31cbc.ca
- Hootsuite CEO responds to backlash over U.S. Homeland Security contract2026-01-29cbc.ca
- Hootsuite Is in Hot Water With Customers for Its ICE Contract. Its Response Hasn't Helped2026-01-28inc.com
- Hootsuite CEO says ‘what we are watching unfold right now is wrong’ while defending ICE contract2026-01-28theglobeandmail.com
- B.C.'s attorney general urges Canadian businesses to 'think about their role' in supporting ICE operations2026-01-27cbc.ca
- Vancouver-based Hootsuite standing by ICE contract2026-01-26mobilesyrup.com
Hootsuite equity, answered plainly
Is Hootsuite a public company?
No. Hootsuite is privately held, which is exactly why its share price doesn't show up in your brokerage app. The company (founded in 2008, operating in software development, with roughly 1,765 employees) remains private even at that scale. Its shares still change hands between eligible buyers and sellers on the secondary market, producing an observable estimated price.
What is Hootsuite's stock price?
Hootsuite has an observed estimated share price from secondary-market activity, updated as new data is observed. Its observed price history runs back to 2023-04-28. ExitCue members see the current estimate and its full history free, along with what their own grants are approximately worth at that price.
Can you sell Hootsuite stock before an IPO?
Sometimes. Private-share sales depend on Hootsuite's transfer restrictions, rights of first refusal, and whether the company runs tender offers or permits secondary sales. Your grant documents and the company's policies govern, but "hard to sell today" is not the same as "worth zero."
What happens to my Hootsuite options if I leave?
Most option grants have a post-termination exercise window, commonly 90 days, sometimes longer, after which unexercised options expire worthless. The exact terms are in your grant documents. ExitCue reads those documents, tracks the deadline, and reminds you before the window closes.
How much is my Hootsuite equity worth?
Multiply what you hold by the estimated share price, separating vested from unvested, and netting out strike prices for options. That's precisely the arithmetic ExitCue does for you, continuously, at the current observed estimate. It's an educational estimate, not a guarantee, and a far better anchor than the $0 the internet suggests.
What's the difference between Hootsuite's 409A valuation and what its shares trade at?
The 409A is a tax-compliance appraisal, usually conservative, used to set option strike prices. Secondary-market pricing reflects what buyers and sellers actually agree to. The two frequently differ, which is why evaluating an offer on the 409A alone undersells (or oversells) it.
When will Hootsuite IPO?
Unless Hootsuite has publicly announced a listing, nobody knows, including the people who sound confident on forums. The practical upside of secondary markets is that you don't have to wait for an IPO to know approximately what the shares trade at.
Do my unvested Hootsuite RSUs count for anything?
Unvested equity isn't yours yet, but it has an estimable value and a schedule. Seeing vested and unvested value separately, in dollars at the current estimated price, turns "some RSUs" into a number you can plan around.
General educational information, not advice about your specific situation. Grant terms vary; your documents govern.
Work out what your Hootsuite equity is worth
These calculators take your own numbers and need no account.
- Option exercise costShares times strike: what exercising would cost, plus the estimated spread from your own value estimate.
- Vesting scheduleYour upcoming vest dates and cumulative vested shares from your start date, cliff, length, and frequency.
- Private stock scenarioEstimated value of your equity at low, mid, and high per-share scenarios you choose yourself.
New to this? Learn explains grant types, vesting and cliffs, and where an estimated share price comes from — in plain language.
Other private companies with observed prices
Company logos provided by Brandfetch.