Private company · employee equity guide
What is Babylist stock worth?
Babylist is the leading platform for millions of growing families and the community who loves them. More than 10 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, trusted guidance and expert product recommendations. As a modern, AI-forward technology company, Babylist has expanded from a universal registry into a full ecosystem for families—including commerce, health, finances, experiential showrooms and more. With over $1.4 billion in annual GMV and more than $750M in revenue in 2025, Babylist is building the generational brand in baby and
Estimated share price
Babylist has an observed estimated price: most recent data 2026-09-15, daily history back to 2023-12-15.
Estimated from live trades and accepted bids across employer liquidity programs, institutional trades, broker trades, and pre-IPO marketplaces. Private shares are illiquid and transfer-restricted; estimates are educational, not an offer or advice. The preview above is blurred and illustrative. How this is calculated
About Babylist
- Employees
- 1,253
- Founded
- 2011
- Industry
- Consumer Services
- Website
- babylist.com
Weighing a Babylist offer?
Upload the offer letter to see what the equity is approximately worth at today's estimated price. No account needed.
X-ray an offerLeaving Babylist? Mind the window.
If you hold options, leaving usually starts a post-termination exercise clock, often 90 days. Miss it and vested options can expire worthless; exercise blindly and you may owe real money (including possible AMT) on shares you can't yet sell. Neither panic nor autopilot is a plan. Knowing your window, your exercise cost, and the current estimated price is.
Babylist in the last 12 months
- 1 partnership or customer win
Covered by 6 distinct publications since 2023-01-23.
Who founded Babylist
Andy Yang
Babylist news timeline
- Koddi Selected by Babylist to Power and Scale Its Commerce Media Platform2026-02-18Partnership or customer winmanilatimes.net
- Exclusive: Rent the Runway cofounder Jenn Hyman is taking over as CEO of Babylist2026-07-29fortune.com
- Why Babylist chose Rent the Runway's Jenn Hyman as its next CEO2026-07-29fortune.com
- Babylist CEO: The Trump Accounts gold rush is overlooking moms2026-07-06fortune.com
- How New CMO Jill Cress Is Pushing Babylist Past the Registry2026-06-09adweek.com
- Mastercard and PayPal Veteran Jill Cress Is Babylist's First CMO2026-04-07adweek.com
- Babylist Taps Koddi to Power Its Ad Network2026-02-18adweek.com
- Babylist founder's success story bursts with lessons for entrepreneurs2025-11-22torontosun.com
- Babylist Founder On Why Parents Need A Break From ‘Baby Tax’ Tariffs2025-09-29forbes.com
- Babylist founder built a $500 million business2025-06-24fortune.com
- Babylist makes an even bigger bet on baby products with Expectful acquisition2023-01-23techcrunch.com
Babylist equity, answered plainly
Is Babylist a public company?
No. Babylist is privately held, which is exactly why its share price doesn't show up in your brokerage app. The company (founded in 2011, operating in consumer services, with roughly 1,253 employees) remains private even at that scale. Its shares still change hands between eligible buyers and sellers on the secondary market, producing an observable estimated price.
What is Babylist's stock price?
Babylist has an observed estimated share price from secondary-market activity, updated as new data is observed. Its observed price history runs back to 2023-12-15. ExitCue members see the current estimate and its full history free, along with what their own grants are approximately worth at that price.
Can you sell Babylist stock before an IPO?
Sometimes. Private-share sales depend on Babylist's transfer restrictions, rights of first refusal, and whether the company runs tender offers or permits secondary sales. Your grant documents and the company's policies govern, but "hard to sell today" is not the same as "worth zero."
What happens to my Babylist options if I leave?
Most option grants have a post-termination exercise window, commonly 90 days, sometimes longer, after which unexercised options expire worthless. The exact terms are in your grant documents. ExitCue reads those documents, tracks the deadline, and reminds you before the window closes.
How much is my Babylist equity worth?
Multiply what you hold by the estimated share price, separating vested from unvested, and netting out strike prices for options. That's precisely the arithmetic ExitCue does for you, continuously, at the current observed estimate. It's an educational estimate, not a guarantee, and a far better anchor than the $0 the internet suggests.
What's the difference between Babylist's 409A valuation and what its shares trade at?
The 409A is a tax-compliance appraisal, usually conservative, used to set option strike prices. Secondary-market pricing reflects what buyers and sellers actually agree to. The two frequently differ, which is why evaluating an offer on the 409A alone undersells (or oversells) it.
When will Babylist IPO?
Unless Babylist has publicly announced a listing, nobody knows, including the people who sound confident on forums. The practical upside of secondary markets is that you don't have to wait for an IPO to know approximately what the shares trade at.
Do my unvested Babylist RSUs count for anything?
Unvested equity isn't yours yet, but it has an estimable value and a schedule. Seeing vested and unvested value separately, in dollars at the current estimated price, turns "some RSUs" into a number you can plan around.
General educational information, not advice about your specific situation. Grant terms vary; your documents govern.
Work out what your Babylist equity is worth
These calculators take your own numbers and need no account.
- Option exercise costShares times strike: what exercising would cost, plus the estimated spread from your own value estimate.
- Vesting scheduleYour upcoming vest dates and cumulative vested shares from your start date, cliff, length, and frequency.
- Private stock scenarioEstimated value of your equity at low, mid, and high per-share scenarios you choose yourself.
New to this? Learn explains grant types, vesting and cliffs, and where an estimated share price comes from — in plain language.
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